![]() Here are some test resultstwo headlines were tested against each otherthe second pulled 300 percent moreAnother headline testThe second headline actually pulled five times as many” - from Methods To Increase Advertising Results by Andy Byrne, VP Smith-Hemmings-Gosden Direct Response Advertising. And right in his headline he takes the first, and truly giant, step on the road to that goal.” - from How To Write A Good Advertisement by Vic Schwab “The problem with many advertisers, and even with advertising writers, is that they don’t appreciate how much the headline can affect the response of the advertisement. ![]() In other words, the copywriter’s aim in life should be to try to make it harder for people to pass up his advertisement than to read it. “For, obviously, it is the headline that gets people into the copy the copy doesn’t get them into the headline.
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